{"id":856,"date":"2026-03-30T13:34:20","date_gmt":"2026-03-30T11:34:20","guid":{"rendered":"https:\/\/www.morpheon.co\/?page_id=856"},"modified":"2026-08-05T13:39:49","modified_gmt":"2026-08-05T11:39:49","slug":"e-commerce","status":"publish","type":"page","link":"https:\/\/www.morpheon.co\/es\/e-commerce\/","title":{"rendered":"Tienda Online"},"content":{"rendered":"
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E-commerce development<\/span><\/p>\n

High-performance \u2028e-commerce platforms built to scale<\/h1>\n<\/div><\/div>\n\n

We design and develop custom e-commerce platforms that combine refined design, intuitive user experience and strong technical foundations.\u00a0<\/p>\n<\/div><\/div>\n\n

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Why do many\u2028e-commerce websites fail<\/span> to sell?<\/h2>\n<\/div><\/div>\n<\/div>\n\n
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An online store can look attractive and still fail to generate sales. Many e-commerce websites struggle not because of the platform itself, but due to weak structure, poor technical foundations, or the absence of a real conversion strategy.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Slow loading times<\/p>\n<\/div><\/div>\n\n

Slow websites frustrate users and reduce conversions, especially on mobile devices.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Complex product catalogues<\/p>\n<\/div><\/div>\n\n

If customers cannot easily find what they are looking for, they leave before purchasing.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Inefficient checkout processes<\/p>\n<\/div><\/div>\n\n

Too many steps, unclear information or complicated payment flows often lead to abandoned carts.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Weak mobile experience<\/p>\n<\/div><\/div>\n\n

A large share of e-commerce traffic comes from mobile, yet many stores are not optimised for it.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Poor logistics and ERP connectivity<\/p>\n<\/div><\/div>\n\n

Without proper integrations, managing inventory, orders and shipping becomes inefficient.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Limited scalability<\/p>\n<\/div><\/div>\n\n

Some platforms struggle to support growth, large catalogues or increasing traffic.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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We build e-commerce websites designed to sell and scale.<\/h2>\n<\/div><\/div>\n\n
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Types of e-commerce platforms we build<\/h2>\n<\/div><\/div>\n<\/div>\n\n
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Every e-commerce project is different. Some businesses need a focused online store, while others require complex platforms with integrations, automation and advanced product management. We design solutions adapted to the scale and complexity of each business.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

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Multi-language<\/p>\n<\/div><\/div>\n\n

Multi-currency<\/p>\n<\/div><\/div>\n\n

CRM integrations<\/p>\n<\/div><\/div>\n\n

Custom product configurators<\/p>\n<\/div><\/div>\n\n

Newsletter integrations<\/p>\n<\/div><\/div>\n\n

Booking and reservation systems<\/p>\n<\/div><\/div>\n\n

Advanced multi-step forms<\/p>\n<\/div><\/div>\n\n

Membership areas<\/p>\n<\/div><\/div>\n\n

Custom dashboards<\/p>\n<\/div><\/div>\n\n

API integrations<\/p>\n<\/div><\/div>\n\n

Custom checkout flows<\/p>\n<\/div><\/div>\n\n

Shipping and logistics integrations<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Conversion-focused design<\/h2>\n<\/div><\/div>\n\n

A successful e-commerce platform requires more than attractive visuals.<\/p>\n

We design every store around user behaviour, performance and conversion logic to maximise sales and provide a smooth shopping experience.<\/p>\n<\/div><\/div>\n\n

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Product page optimisation<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Advanced UX design<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Checkout optimisation<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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UX testing<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Mobile-first design<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Scalable architecture<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Performance optimisation<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Security and GDPR compliance<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Marketing integration<\/h2>\n<\/div><\/div>\n\n

A high-performing online store must work hand in hand with marketing.<\/p>\n

We structure e-commerce platforms to integrate with acquisition channels, tracking systems and marketing automation tools.<\/p>\n<\/div><\/div>\n\n

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SEO optimisation<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Analytics and conversion tracking<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Google Ads integration<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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A\/B testing and experimentation<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Meta Ads integration<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Customer journey tracking<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Email automation<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n
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Marketing funnel optimisation<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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Impact in practice<\/span><\/p>\n

R\u00e9cif\u2019All (Switzerland) \u2014
Rebranding and e-commerce platform revamp<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
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Scope<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

Complete brand identity refresh and UX\/UI redesign
\nMultilingual WordPress development (FR \/ EN \/ DE)
\nInteractive 3D integration
\nAdvanced SEO architecture
\nOngoing SEO and Google Ads management<\/p>\n<\/div><\/div>\n<\/div>\n\n

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Results<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n

+41% YoY growth in online revenue
+51,85% increase in conversion rate
+12,09% increase in Click Through Rate (CTR)
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