Récif’All – Rebranding & PrestaShop Revamp
Client
Récif’All
Country
Switzerland
Year
2025
About the project
Récif’All is a Swiss retailer specialising in aquarium products, equipment, and marine supplies. They approached us to modernise their brand identity and overhaul their PrestaShop platform, which had become unstable and difficult to maintain. The project aimed to create a fresh, professional look and a smooth e-commerce experience optimised for both SEO and performance.
Challenges & goals
The main challenge was working with an outdated PrestaShop version that was buggy and time-consuming to update. The site needed to be stabilised and restructured without losing existing data, while introducing a new brand identity. Goals included improved usability, modernised design, enhanced SEO visibility, and better long-term performance.
Testimonial
Challenges & goals
The main challenge was working with an outdated PrestaShop version that was buggy and time-consuming to update. The site needed to be stabilised and restructured without losing existing data, while introducing a new brand identity. Goals included improved usability, modernised design, enhanced SEO visibility, and better long-term performance.
Our solution
Brand Identity
We designed a new logo featuring the iconic Zanclus fish, supported by a fresh colour palette and typography aligned with the marine universe. A full Brand Book was created to ensure visual consistency across all channels.
UI/UX Design
A modern Figma-based design was developed for the homepage and category templates, including banners, promotions, testimonials, and brand highlights. The layout prioritised usability, trust, and conversion.
E-Commerce Development (PrestaShop)
The platform was migrated to PrestaShop 8 with updated modules and conflict resolution. A new theme was configured, and both homepage and interior templates were rebuilt. We ensured responsive layouts across all devices, with optimised product pages (high-quality visuals, detailed descriptions, related products) and redesigned static pages such as FAQ, Contact, and About.
SEO Strategy
Keyword research and SEO mapping were carried out in French, including meta titles, descriptions, H1 structures, and content optimisation for all key pages.
Performance & Security
We applied caching, lazy loading, image optimisation, and minification of CSS/JS to improve speed, while implementing SSL, anti-spam measures, and GDPR-compliant cookie management.
Impact & results
Récif’All now has a revitalised brand identity and a stable, modern e-commerce platform. The PrestaShop migration reduced maintenance headaches, the new UX improved customer experience, and the SEO foundations increased visibility in the Swiss market.
Creative direction
Récif'All's redesign leans into its identity as a marine aquarium specialist in Switzerland, pairing fresh, organic branding with a genuinely immersive web experience. The logo, with its flowing typography and tropical fish, carries closeness and specialisation in equal measure, while blues and yellows nod to marine life and add visual contrast. Biomorphic shapes echo coral and movement, tying the visual narrative together in a way that connects emotionally with reef lovers. The ecommerce site stays modern and responsive, with a clear hierarchy and photography immersive enough to build confidence and aspiration. That consistency carries through merchandising, social channels and mobile apps, building community and standing the brand apart from competitors. Altogether, the design turns Récif'All into a premium benchmark for its sector, memorable and aspirational at once.
