Cosynex: A Portfolio Showcase of Crafting a Global Recruitment Identity
Client
Cosynex
Country
Switzerland
Year
2023
About the project
Cosynex is not merely a recruitment agency; it’s a catalyst for career growth in the specialized sectors of IT and Finance. With a unique approach that transcends skill matching to include vision alignment, we were tasked with creating a digital identity as distinctive and effective as the agency itself.
Challenges & goals
Cosynex sought to harmonize disparate elements into a single cohesive digital identity. The ambition extended from seamless user experience design and compelling brand identity to linguistically targeted content and strategic SEO. The aim was to forge a digital presence that would resonate on an international scale and establish Cosynex as a global player in the recruitment sector.
Testimonial
Challenges & goals
“Great Service and professional way of working. Offered full service for my website creation and advises regarding my business goals. Thanks guys!”
Managing Partner
Our solution
Brand identity
We designed a brand identity that not only stands out but also embodies Cosynex’s core values and industry focus.
SEO Keyword Research
Targeted keyword research in both German and English ensured that the agency could effectively reach its desired international audience.
CV and PowerPoint Design
We revamped the agency’s CV templates and presentations to epitomize professionalism, aligning them closely with the new brand identity.
SEO Strategy & Optimization
A comprehensive SEO plan was put into action, aiming to elevate the agency’s digital visibility and reach.
Impact & results
Our efforts have repositioned Cosynex as a distinguished player in the recruitment industry. The newly designed UI/UX elevated the user experience, while our brand identity efforts increased brand recognition. Targeted keyword research and On-Page SEO Optimisation amplified online reach, setting the stage for Cosynex to connect with a diverse and global clientele effectively.
Creative direction
With Cosynex the challenge was to find an identity that communicated both professionalism and the idea of connection between two parties. The solution was both in the typographic construction and in the semantic reinforcement, achieving a simple, powerful and conceptual brand. This identity would then be transferred to the rest of the pieces such as business cards, CV templates, presentations, social networks and, of course, their website.
