InternPreneur: A Portfolio Showcase of Building the Ultimate Internship Platform
Client
InternPreneur
Country
France
Year
2022
About the project
InternPreneur is not just a platform; it's a bridge that closes the gap between ambitious students and innovative startups offering international internships. In a world where opportunities are vast but scattered, we created a nexus point that is as intuitive as it is efficient.
Challenges & goals
The ambition was twofold: design an interface that felt like second nature to its users and build a brand that would stand out in an already crowded field. The client aimed to be the go-to platform for students and recruiters alike. We navigated through the maze of UI/UX Design, digital branding, and search engine algorithms to not just meet but exceed these expectations.
Testimonial
Challenges & goals
The ambition was twofold: design an interface that felt like second nature to its users and build a brand that would stand out in an already crowded field. The client aimed to be the go-to platform for students and recruiters alike. We navigated through the maze of UI/UX Design, digital branding, and search engine algorithms to not just meet but exceed these expectations.
Our solution
UI/UX Design
Our design philosophy centered around the user. We engineered an intuitive layout that resonates with the expectations of both students and recruiters.
Brand Identity
We sculpted a brand persona that is both relatable and memorable, ensuring that InternPreneur would be a name synonymous with trust and quality.
Digital Marketing Strategy
Our omni-channel approach spanned SEO, SEM, and SEO Copywriting, establishing the platform as an authority in the digital realm.
Technical Brilliance
On-page SEO Optimisations and landing page strategies ensured that the brand not only looks good but performs with agility.
Social Media
Leveraging targeted social media campaigns, we extended the brand's reach, making it a familiar name in relevant online communities.
Impact & results
The project successfully launched a new brand in the competitive international internships field, with strong early user engagement from students and recruiters alike. Our SEO and marketing strategies built a solid foundation for future growth.
Creative direction
For InternPreneur, colour mattered as much as symbol: both had to carry an identity that could hold everything the brand stands for. We built a genuinely diverse palette, considered not just for the brand itself but for every piece of communication and every audience it needed to reach. The real challenge was capturing what it means to undertake, learn and work, all inside a single mark. Merging the initial letters, the I and the P, gave us a symbol built around collaboration, mobility and the idea of a starting point. From there, the identity was carried across every channel, from social media to the web platform itself.
