Prague ebook: Unveiling the City's Secrets
Client
Prague ebook
Country
Czech Republic
Year
2023
About the project
Prague.org wanted to expand their revenue by selling an ebook about Prague.
Challenges & goals
The challenges were multifaceted: conducting market research to understand what potential buyers are looking for, SEO keyword research to optimize the ebook's online presence, and integrating Woocommerce for ebook sales. The overarching goal was to create a product that would be both valuable to the customer and lucrative for Prague.org.
Testimonial
Challenges & goals
The challenges were multifaceted: conducting market research to understand what potential buyers are looking for, SEO keyword research to optimize the ebook's online presence, and integrating Woocommerce for ebook sales. The overarching goal was to create a product that would be both valuable to the customer and lucrative for Prague.org.
Our solution
Competitive Benchmark
Conducted a comprehensive study to understand what competitors are offering and identify gaps.
SEO Keyword Research
Used SEO tools to identify high-ranking keywords relevant to Prague travel to optimize the ebook content.
Copywriting and Editorial Design
Created high-quality, engaging, and informative content complemented by an attractive design layout.
Woocommerce Configuration
Integrated and configured Woocommerce to handle ebook sales on the website.
Visibility Enhancements
Implemented a floating popup to promote the ebook effectively.
Impact & results
The project succeeded beyond expectations: the ebook drove a significant sales increase, adding a new revenue stream that strengthened Prague.org's financial sustainability. The client was extremely satisfied with the ebook's quality and business impact.
Creative direction
When Prague needed an ebook, it had to live up to the city itself, so nothing about the brief was treated lightly. Every detail got attention: the structure, the content, the images, the shapes, and how each one plays off the others rather than sitting side by side. That level of care meant treating the ebook less like a document and more like its own small piece of design, with its own logic and pacing. What came out of it is a piece that's genuinely useful without giving up an inch of visual appeal, exactly the balance a city like Prague deserved.
