Revitalizing Kit Voyages: Elevating Travel Experiences
Client
Kit Voyages
Country
France
Year
2023
About the project
Kit Voyages is a travel group dedicated to providing travel experiences for both BtoB and BtoC clients.
Challenges & goals
The aim of our collaboration was to make a revamp of their website to better fit their premium brand positioning - a chic, elegant group with tailor-made travel offers for both BtoB, BtoC.
Testimonial
Challenges & goals
A top-notch and well-optimized site delivered in record time. Great follow-up from Chloé and Kamila with recommendations that are always very relevant. I recommend!
President
Our solution
Brand Identity
Focused on modernizing the visual elements to align with the premium brand positioning, including a logo update for enhanced brand recognition.
UI/UX Revamp
Enhanced the website's user interface and experience, incorporating modern digital tools such as Google Analytics, Google Search Console (GSC), a responsive chatbot, and Calendly integration for an intuitive, user-friendly navigation.
On-Page SEO Optimization
Improved site rankings and visibility with comprehensive SEO strategies, including keyword research, competitor analysis, optimization of Hn tags, content enrichment, and SEO-friendly URL structuring.
Impact & results
Morpheon boosted Kit Voyages' online presence and engagement, offering a polished and accessible platform for both BtoB and BtoC clients.
Creative direction
From the simplification of the logo we were clear about the direction to take: a simple website, but visually powerful. A functional website that would be a journey for the user through each element, all planned to be a unique experience, like Kit Voyages' trips. Focusing on the puzzle pieces that make up the logo, we worked on each image and each shape to achieve movement, dynamism and smooth navigation.
