Revitalizing Kit Voyages: Elevating Travel Experiences
Client
Kit Voyages
Country
France
Year
2023
About the project
Kit Voyages is a travel group dedicated to providing travel experiences for both BtoB and BtoC clients.
Challenges & goals
The aim of our collaboration was to make a revamp of their website to better fit their premium brand positioning - a chic, elegant group with tailor-made travel offers for both BtoB, BtoC.
Testimonial
Challenges & goals
A top-notch and well-optimized site delivered in record time. Great follow-up from Chloé and Kamila with recommendations that are always very relevant. I recommend!
President
Our solution
Brand Identity
Focused on modernizing the visual elements to align with the premium brand positioning, including a logo update for enhanced brand recognition.
UI/UX Revamp
Enhanced the website's user interface and experience, incorporating modern digital tools such as Google Analytics, Google Search Console (GSC), a responsive chatbot, and Calendly integration for an intuitive, user-friendly navigation.
On-Page SEO Optimization
Improved site rankings and visibility with comprehensive SEO strategies, including keyword research, competitor analysis, optimization of Hn tags, content enrichment, and SEO-friendly URL structuring.
Impact & results
Morpheon boosted Kit Voyages' online presence and engagement, offering a polished and accessible platform for both BtoB and BtoC clients.
Creative direction
Simplifying the logo made the direction obvious from the start: a website that stayed simple on the surface but still hit hard visually. The site itself was built to feel like a journey rather than a list of pages, with every element planned as part of a single experience, much the way a Kit Voyages trip is planned down to the last detail. Taking the puzzle pieces from the logo as a starting point, we shaped each image and form to bring a sense of movement and dynamism into the browsing experience itself, so navigation feels less like clicking through and more like moving forward.
