Agathe: Love is in the air
Client
Agathe
Country
Spain
Year
2023
About the project
Agathe is a project initiated by a Spanish company specialising in tarot card reading services for love and relationships. They offer personalised tarot guidance to help individuals explore romantic connections and compatibility. Agathe provides spiritual insight into clients’ love lives, enhancing their understanding and decisions in relationships.
Challenges & goals
The goal of the collaboration was to acquire leads through digital marketing initiatives. The challenge was to create a high-performing Google Ads campaign that included both effective advertising and an optimised landing page.
Testimonial
Challenges & goals
The goal of the collaboration was to acquire leads through digital marketing initiatives. The challenge was to create a high-performing Google Ads campaign that included both effective advertising and an optimised landing page.
Our solution
Landing Page Creation
We designed an optimised landing page that aligned perfectly with the Google Ads campaign and brand identity of our customer. This page included key elements such as relevant keywords, engaging visuals, social proof, detailed process descriptions, and call-to-action buttons.
Google Ads Campaign Setup
We launched a targeted campaign focusing on consumers (B2C). The campaign featured carefully structured ad groups and precise targeting, including the use of negative keywords to avoid irrelevant traffic. Strategic ad copy was developed to maximise click-through rates.
Tracking
We implemented comprehensive tracking with Google Tag Manager to monitor all types of conversions accurately.
Impact & results
Through the targeted Google Ads campaign and the optimised landing page, the campaign is well-prepared to attract and convert traffic into meaningful client interactions.
Creative direction
Agathe's website is built to draw in and guide people looking for love tarot readings. The aesthetic leans mystical and welcoming, with symbolic illustrations and soft, calming tones that build trust before a single word is read. The structure puts the free consultation front and centre, backed by a contact form simple enough that taking action never feels like a hurdle. The content leans on Agathe's experience and empathy as a reader, which does more for credibility than any design choice could. Simple navigation and visible calls to action mean visitors can move through the site comfortably, right up to booking that first consultation.
