Agathe: Love is in the air
Client
Agathe
Country
Spain
Year
2023
About the project
Agathe is a project initiated by a Spanish company specialising in tarot card reading services for love and relationships. They offer personalised tarot guidance to help individuals explore romantic connections and compatibility. Agathe provides spiritual insight into clients’ love lives, enhancing their understanding and decisions in relationships.
Challenges & goals
Testimonial
Challenges & goals
The goal of the collaboration was to acquire leads through digital marketing initiatives. The challenge was to create a high-performing Google Ads campaign that included both effective advertising and an optimised landing page.
Our solution
Landing Page Creation
We designed an optimised landing page that aligned perfectly with the Google Ads campaign and brand identity of our customer. This page included key elements such as relevant keywords, engaging visuals, social proof, detailed process descriptions, and call-to-action buttons.
Google Ads Campaign Setup
We launched a targeted campaign focusing on consumers (B2C). The campaign featured carefully structured ad groups and precise targeting, including the use of negative keywords to avoid irrelevant traffic. Strategic ad copy was developed to maximise click-through rates.
Tracking
We implemented comprehensive tracking with Google Tag Manager to monitor all types of conversions accurately.
Impact & results
Through the targeted Google Ads campaign and the optimised landing page, the campaign is well-prepared to attract and convert traffic into meaningful client interactions.
Creative direction
The design of Agathe’s website is carefully crafted to attract and guide users interested in love tarot readings. It uses a mystical and welcoming aesthetic, with symbolic illustrations and a soft color palette that evoke trust and serenity. The site’s structure highlights a free consultation offer, with a clear and accessible contact form, making it easy for users to take action quickly.
Additionally, the website content emphasizes Agathe’s experience and empathy as a tarot reader, reinforcing her credibility and professionalism. The simple navigation and visible calls to action ensure that users can interact easily and feel comfortable requesting their first consultation.
