Esprit Calme: Tranquil Transformation Online
Client
Esprit Calme
Country
France
Year
2023
About the project
Esprit Calme is a website offering yoga retreats and workshops for yoga enthusiasts.
Challenges & goals
Our primary goal was to modernise the website to enhance user experience, boost the brand, and improve overall website functionality, making the sales funnels simpler and more intuitive. A significant challenge was maintaining excellent SEO while revamping the website.
Testimonial
Challenges & goals
Excellent communication (it's more important than one might think). Good listening skills to understand the situation. Tailored proposals and execution as promised for a reasonable fee. Morpheon is a serious company with dedicated professional participants. Three things were important to me: professionalism, engagement, human business relationship, execution, and price... deal concluded.
Founder & CEO
Our solution
Branding
We modernised Esprit Calme's branding while preserving the essence of the brand to avoid confusing current clients.
Website Revamp
We developed a more intuitive and visually appealing WordPress website, enhancing user experience while retaining the same URLs.
SEO Strategy
We preserved all current content and URLs to maintain excellent SEO positioning. The migration was handled with special care to avoid losing organic traffic and recent bookings.
Performance & Security
We strengthened security measures and enhanced the website's mobile responsiveness.
Impact & results
The overhaul transformed the user experience, making the website more attractive and simplifying the reservation process. We preserved strong SEO positioning, which should improve further now that performance is optimised.
Creative direction
Esprit Calme called for restraint: doing a lot with very little, rather than treating the project as a full rebuild. Instead of reinventing the identity from scratch, we gave the logo a light touch, adapting it to feel more current and more versatile while keeping what already made it recognisable to people who knew the brand. That renewed identity then guided a handful of targeted changes to the website: clearer calls to action, a more intuitive structure, cleaner styling and mega menus that make the whole site easier to move through. Small adjustments, applied with intent, ended up reshaping how the whole site feels to use.
