Stobag: Premium B2B Brochure Showcasing Shading Solutions
Client
Stobag
Country
Switzerland
Year
2025
About the project
Stobag is a premium provider of shading solutions, based in Lausanne and Muri. They required a high-quality B2B brochure to target architects, showcasing their advanced products and solutions.
Challenges & goals
Our goal was to create a visually stunning and informative brochure specifically for architects. The challenge was to gather information and content from various parties, particularly technical details such as drawings and fabric specifications, and adapt it for the brochure.
Testimonial
Challenges & goals
Our goal was to create a visually stunning and informative brochure specifically for architects. The challenge was to gather information and content from various parties, particularly technical details such as drawings and fabric specifications, and adapt it for the brochure.
Our solution
Content Creation
We developed engaging and compelling content to captivate the target audience and effectively communicate Stobag’s expertise.
Brochure Design
We crafted a sophisticated and creative design that moves away from traditional, ordinary layouts. This included all sections such as product overviews, technical specifications, case studies, and client testimonials.
Press Check
We finished this project by conducting a meticulous press check to verify color accuracy, content alignment, and overall print quality, ensuring the final product met the highest standards.
Impact & results
Our innovative design and content strategy resulted in a comprehensive, engaging brochure. Stobag was highly satisfied with the premium quality and visual creativity, which reinforced their brand image and engaged their target audience of architects.
Creative direction
STOBAG's brochure keeps things clean and minimal, prioritising clarity and professionalism above almost everything else. High-quality images do the heavy lifting in showing off the company's projects, while elegant typography and neutral tones keep everything readable without competing for attention. Graphics and icons break down complex information into pieces that are actually easy to take in, and a dedicated profile section adds a more personal touch to what could otherwise read as purely technical. Consistent design choices hold the whole piece together from cover to back page, and clear calls to action invite readers to take the next step rather than close the brochure and move on.
