Capital Foncier – branding and website from scratch
Client
Capital Foncier
Country
France
Year
2024
About the project
Capital Foncier, based in Ivory Coast, specialises in financing, structuring and managing land projects. Our task was developing a website that’s easy to use, modern, reflecting their values and showcasing their expertise.
Challenges & goals
Our goal was to develop an easy-to-use website that helps users quickly find what they need. We focused on presenting Capital Foncier’s capabilities in a clear way that naturally attracts more business. Customising plugins to fit specific needs presented a challenge, leading us to develop a unique WordPress plugin.
Testimonial
Challenges & goals
Our goal was to develop an easy-to-use website that helps users quickly find what they need. We focused on presenting Capital Foncier’s capabilities in a clear way that naturally attracts more business. Customising plugins to fit specific needs presented a challenge, leading us to develop a unique WordPress plugin.
Our solution
Brand Identity
We crafted a modern and clean website design that reflects Capital Foncier’s high quality. A new logo aids brand recognition.
UI/UX Design
We ensured the site is simple to navigate, reflecting Capital Foncier’s values.
Web Development
Several avanced tools such as appointment booking or property search and filters were incorporated. The website features a bilingual interface with integrated CRM tools as well.
Performance & Security
Quick loading times and stringent security measures protect the site and its users.
SEO
We optimised the site with appropriate keywords and content, boosting its online visibility.
Impact & results
Capital Foncier's website is poised to significantly enhance their business, improving online visibility, generating more leads, boosting sales, and strengthening customer relationships. The company is now well-equipped to expand in Côte d'Ivoire's land property market.
Creative direction
Capital Foncier was never just about building a strong, professional identity, it also had to show the human side behind the company, which is a harder balance to strike than it sounds. The brand was shaped directly around the client's objectives, and the global image accounted for every service and proposal on offer rather than treating them as an afterthought. That attention to detail is exactly why it's already paying off: the project is delivering real results and staying present with the client through their day-to-day operations, not just sitting as a finished deliverable on a shelf.
