Fiat Industrial: Driving Innovation Online
Client
Fiat
Country
Italy
Year
2017
About the project
Fiat Industrial, a renowned automotive brand, faced a time-sensitive challenge for their Autumn campaign in the African market. Multiple decision-makers added complexity to the task.
Challenges & goals
Testimonial
Challenges & goals
The primary challenge was to quickly create a compelling poster for the Autumn campaign that would align with the brand's reputation and satisfy various stakeholders.
Our solution
Marketing Materials
Crafted a visually appealing and brand-consistent poster for the Autumn campaign.
Impact & results
The aesthetically pleasing Marketing Materials was rapidly executed and received unanimous approval from the multiple decision-makers involved, showcasing that quality can be achieved even within tight timelines.
Creative direction
This is a poster with a direct and functional commercial approach, where the priority is to grab attention quickly and communicate a clear offer (25% discount) through a highly structured visual hierarchy. It uses strong colour contrasts (yellow for impact and blue for trust) and a block-based layout that guides the reader efficiently. The visual language is practical and geared towards the actual use of the product, showing both the context (a tractor in a field) and the product itself, aimed at a professional audience in the agro-industrial sector that values price, compatibility and clarity above emotional or narrative elements.
