Spares in Motion – Brand Strategy, Identity & Website Revamp
Client
Spares in Motion
Country
Netherlands
Year
2025
About the project
Spares in Motion is a global wind energy supplier focused on spare parts, procurement, and refurbishment. The company approached us to modernise its brand and website while keeping the trust and recognition built over a decade in the sector.
Challenges & goals
The brand needed to evolve—visually and strategically—without losing its identity. The goal was to align the messaging with new services, highlight the company’s leadership in sustainability, deliver brand tools for every department, and turn the website into a clear, multilingual platform where customers find the right part fast.
Testimonial
Challenges & goals
The brand needed to evolve—visually and strategically—without losing its identity. The goal was to align the messaging with new services, highlight the company’s leadership in sustainability, deliver brand tools for every department, and turn the website into a clear, multilingual platform where customers find the right part fast.
Our solution
Brand Strategy
A modular messaging framework for technical, operational and strategic audiences, with slogans and taglines reworked around the company’s human approach and sustainable mission.
Brand Book
A modernised logo and a complete visual system—palette, layout rules and font pairings—documented in a Brand Book covering mission, values, tone of voice and guidelines for digital and print.
Brand Identity
The existing logo was modernised for better clarity and scalability. We defined a visual system—palette, layout rules, and font pairings—that supports both digital and print formats while reinforcing brand coherence.
Business Assets
Presentation templates, business cards, social media assets and email signatures—ready to use and easy to update by the internal team.
Website Revamp
A redesigned sparesinmotion.com with a cleaner, more intuitive interface in four languages. Clear entry points for main components, spare parts and refurbishment, an organised catalogue, a Spare Parts Finder and a direct path to an expert—all editable by the team.
Impact & results
Spares in Motion now has a refreshed identity and a website that speak with one voice, reflecting its position as a global player in circular energy solutions. Future-proof, easier to use and aligned with its mission to support smarter wind sector operations.
Creative direction
Spares in Motion’s identity rests on three things: precision, sustainability and motion. The new logo simplifies the original turbine symbol into pure movement and clean energy, built on a geometric construction that signals engineering accuracy. Bold and light weights let "SPARES" carry reliability and "IN MOTION" carry dynamism, backed by an electric blue that pushes energy and trust. The same system runs from business cards and fleet livery to the website, where sharp angles, modular layouts and colour blocking keep the momentum and the blue guides users to what matters most: finding a part and talking to an expert. Human imagery and real environmental context ground it all in its mission, balancing professional dependability with purpose-driven innovation.
